Unsilence The Violence
Turning bronze statues into advocates agains sexual harassment
Turning bronze statues into advocates agains sexual harassment
Bronze statues worldwide are united by one phenomenon. You can clearly see where people touch them over and over again: on their breasts. Unfortunately, such unwanted touching is also the everyday reality for many women: two out of three women in Germany experience sexual harassment. And the affected often remain silent, due to shame or fear. That's why we launched UNSILENCE THE VIOLENCE.
Sexual harassment is discussed far too little and considered taboo. It’s a global, social problem that’s often trivialized - even in public. That's why we sensitize people to the issue right there.
We turned female bronze statues with their shiny golden breasts into advocates for affected women and held up a mirror to those who trivialize touching and objectify female bodies.
Casefilm
Caseboard
Installation
Female bronze statues, which are repeatedly groped by passers-by and tourists, are a symbol of what happens to 2 out of 3 women in Germany.
Fun fact: the statue in Berlin is a listed monument and therefore not allowed to be touched.
Awarenessfilm
April is Sexual Assault Awareness Month. That's why we set up the installations for two days in April.
We used three statues – “Juliet” in Munich, “Mrs. Rhine” in Berlin and “The Youth” in Bremen. A QR code gave the statues a voice, allowing them to make an individual appeal directly to all viewers.
Social Story
DOOH
Client: TERRE DES FEMMES
Advertising Agency: Scholz & Friends
Geschäftsführung Kreation: Marielle Wilsdorf
Executive Creative Director: Thomas Mathew
Creative Director: Sertan Oyman
Idea: Nina Hansen, Sertan Oyman
Concept: Nina Hansen, Sertan Oyman, Thomas Mathew, Marielle Wilsdorf
Text: Nina Hansen, Thomas Mathew
Art Director: Sertan Oyman, Johanna Köhler, Martin Keipert, Matteo Pozzi, Wanslez Qauresma, Paolo Bartalucci
Animaton: Michael Yousaf, Kay Tiedemann
Strategy: Liane Siebenhaar
Account Management: Isa Theim, Verena Lindau, Philipp Neumann
Production: Tony Petersen Film, Stereo Films, Scholz & Friends Broadcast
Music: Isobel Waller-Bridge "The-Frieze"
Sound: German Wahnsinn
Advertising Agency: Scholz & Friends
Geschäftsführung Kreation: Marielle Wilsdorf
Executive Creative Director: Thomas Mathew
Creative Director: Sertan Oyman
Idea: Nina Hansen, Sertan Oyman
Concept: Nina Hansen, Sertan Oyman, Thomas Mathew, Marielle Wilsdorf
Text: Nina Hansen, Thomas Mathew
Art Director: Sertan Oyman, Johanna Köhler, Martin Keipert, Matteo Pozzi, Wanslez Qauresma, Paolo Bartalucci
Animaton: Michael Yousaf, Kay Tiedemann
Strategy: Liane Siebenhaar
Account Management: Isa Theim, Verena Lindau, Philipp Neumann
Production: Tony Petersen Film, Stereo Films, Scholz & Friends Broadcast
Music: Isobel Waller-Bridge "The-Frieze"
Sound: German Wahnsinn
